It is made up of five letters, which comes from the word of company name “Southeast”; letter “E” evolve from the wing of phenix, symbolize that we will spread our brand to the world by the persistent development.
The color of Cyan implies the youthful and up-and-coming spirit.
The gradual color from yellow to red is like burning flame, symbolizing SOEST like a rising sun, full of hope.

It is a visual phenix, implies auspice and wish.As well as a expansile figure from navel to circumference, symbolizes that the development of company is based on enterprise culture

The Phoenix : The design like awing Phenix get off the ground of the sun rise place, symbolize that SOEST brand and culture will spread all over the world.
The Sea and the Sun: The design and color of Red and Cyan symbolize the sun and the sea, implies SOEST like the sun rising from widest sea level.
The Flame and Firewood: The design and color of Red and Cyan symbolize flame and firewood, symbolize SOEST like a brilliant burst of fire supplied with plentiful firewood , implies the development of company is closely  related to everyone struggle .
Capable and experienced: The design and color of Red and Cyan symbolize the passion and steadiness, implies our young team have courage and struggle faith, as well as efficient man of action.